What if Egypt joined the future of the automotive industry?
CERA explores this bold vision by drawing inspiration from the region’s original traveler — the camel. This concept car brings that question to life, embodying the camel’s legendary endurance, strength, and grace.
CERA Application Poster
CERA Vehicle Exterior Branding
CERA Vehicle Interior Branding
More Automotive Applications
CERA Dealership Architecture
Echoing the shapes of the graphic elements inspired by Bedouin kilim patterns, the dealership’s architecture adopts these same forms when viewed from above – ensuring a seamless visual language across the entire brand experience. This approach creates a strong sense of consistency, tying together identity, space, and culture in one cohesive system.
CERA Flag Designs
CERA Website
CERA Mobile Application
A smart companion app that gives users full control of their vehicle remotely — from adjusting climate and lighting, to checking diagnostics and customizing drive settings. With autonomous features, users can summon the car to their location, send it to park itself, and more — all from their phone.
CERA Silk Scarf
A silk scarf woven with Bedouin-inspired patterns, blending heritage and design into a wearable symbol of CERA. It lets users embody the brand and celebrate their culture with elegance.
CERA Tote Bag
CERA ID & Lanyard
CERA Exhibition
Please explore the project in depth through the brand documentation and manual, where you’ll find detailed insights into the research, strategy, and visual identity.
This project was completed during the pre-master year at the German University in Cairo, under the supervision of Prof. Sabine Müller and Mariam Salem. The branding was developed collaboratively by Layla Galal & Andrew Nader. Video Advertisement was created by Mustafa Khaled and Omar Soliman.
