Piaro is a brand that improves the holistic brand experience of the Holy Family sites in Egypt visitors and raises awareness of the pilgrimage. This project is a conceptual design and has not been implemented in real life.
Piaro brand manual
Piaro Mobile application
As the most important touch-point of the Piaro brand, the mobile application guides users through the Holy sites with detailed information and multimedia, allowing for an educational experience. Users can fully customize their tours, including accommodations and transportation, enabling independent exploration of Egypt.
piaro way–finding & promotional Signage
Way-finding, informational and promotional signages are the three types used by Piaro. All of these signs are inside of the sites, the informational signages share information about icons or other elements and the sites. As for the promotional signs, its mission is to guide people to download the Piaro App.
Piaro pilgrimage passport
Inspired by the Santiago de Compostela pilgrimage, Piaro gives tourists and pilgrims the Piaro journey passport, to entice them to finish the whole journey, until the very last site. The pass includes information about each site and has a place for stamps, as a testament to the visit, a place for reflection is taken into consideration as well.
piaro prayer request cards
Church visitors often request something from God or pray, and write on draft calendars or unwanted paper so they can put it in the prayers box. It would look much more valuable and less cluttered if a card is specifically designed for prayer, and that is one of the solutions Piaro offers.
piaro vehicle design
piaro staff uniform
piaro staff id & Lanyards
Piaro entry ticket
Piaro holy water bottle
Pilgrims use plastic water bottles to store Holy water from the wells found in the Churches. The Holy family is believed to have used the same wells to drink. In respect to the Holy water and as a form of more sustainable design, Piaro's glass bottle is a better alternative to the current plastic bottles.
Piaro souvenir shop bag
In the field research conducted, it was noticed that the souvenir shops sell the souvenirs and give them in a transparent plastic bag. Piaro's souvenir shop bag is a more sustainable solution that elegantly improves the holistic brand experience for visitors.
Poster designs for each Holy Family site
