The Illuminated Hearts project merges design and art to encourage Egyptian citizens to be more open-minded about organ donation, a topic considered taboo by many. The campaign's visual identity is heavily inspired by light as a source of hope and happiness, which is reflected in the poster designs and other touchpoints. The Illuminated Hearts organization provides a website inviting Egyptians to learn more about organ donation and participate in it. The same concept is applied in another international market, which is Germany. Adding value and depth to the campaign is the Donor & Receiver sculpture. This project is a conceptual design and has not been implemented in real life.
styleguide
Imagery
illuminated hearts website
Organ Donor's Zine
brochure
Organ donor ID card
Monorail Advertisement in Egypt
Organ donor's bracelet
Banner design in U-bahn – Germany
Instagram carousel – Germany
The Donor & Receiver Sculpture
As the visual language is inspired by light, so is the sculpture. Therefore, the sculpture is made from a transparent material and illuminated from below. It was initially sculpted with plasticine clay, and a mold was created from this model. Transparent polyester was then poured into the mold, achieving the desired effect.
Silicon mold
Transparent polyester
Final touches
Sculpture final result
The final exhibition
The concept, visual language, campaign and sculpture were all designed and produced by Andrew Nader, while a team of three worked on the website: Nour Koura, Mervat Hani and Andrew Nader.
