The Illuminated Hearts project uses art and design to promote open-mindedness about posthumous organ donation in Egypt, where it remains a sensitive topic. Inspired by light as a symbol of hope, the campaign features a warm, uplifting visual identity across posters and digital touchpoints, including a website that educates and encourages participation.
Styleguide
Imagery
Illuminated Hearts Website
Organ donor ID card
The Donor & Receiver Sculpture
As the visual language is inspired by light, so is the sculpture. Therefore, the sculpture is made from a transparent material and illuminated from below. It was initially sculpted with plasticine clay, and a mold was created from this model. Transparent polyester was then poured into the mold, achieving the desired effect.
Silicon mold
Transparent polyester
Final touches
Sculpture Final Result
The concept, visual language, campaign and sculpture were all designed and produced by Andrew Nader, while a team of three worked on the website: Nour Koura, Mervat Hani and Andrew Nader at the German University in Cairo.
