VML x GUC
This project was part of a training program in collaboration with VML, a global advertising and marketing agency and the German University in Cairo (GUC). We were briefed directly by VML - the agency responsible for Coca-Cola Company’s creative work, including Fanta, and given a realistic, industry-level experience. The brief focused on developing a concept for a new Fanta flavor: Matcha Lemon.
This project was part of the pre-master year at the German University in Cairo, supervised by Prof. Sabine Müller and guided by experts from VML. The team – Layla Galal, Doaa Fahmy, and Andrew Nader – was recognized by VML for outstanding teamwork and creative collaboration.
To view the full strategy, branding, and marketing presentation, please click the button below.
